I love to be careful
with my clothes

– said no child ever

Let kids be kids again!

All of our designs are inspired by children and their way of living out loud. Days spent running barefoot, playing make-believe, and, most of all, living life with fearless enthusiasm.

Healthy Growth

Growing (up) means being able to move freely. Being able to roll, crawl, run, climb, and bike without hinderances.

Uniquely Innovative

Every child is unique, and so are our products! Every item tells our story and looks just a tad different.

Grow up Green

Our children will one day also be mommies and daddies and we want that the world looks at least as  beautiful for all next generations.

Jet’s Journal

We share everything we know about growing up, family life, and children on our blog

Our Nursery!

It’s finally finished! Our nursery! In only a little while our little one can sleep here, be cleaned, bathe, and dream. Over the last couple of weeks we’ve collected everything, painted the wall, and chosen the perfect colour for our old linen closet. It all came together and really completed the room. In this case [...]

Rooming-in or rooming-out?

In the Netherlands, it is becoming increasingly normal that (new-born) babies, at least temporarily, sleep in mommy’s and daddy’s bedroom. It is actually quite old-fashioned, because our grandparents generation didn’t know any differently. But what are really the pro’s and cons of ‘rooming-in’? First some terminology: Cosleeping is sleeping with just an arms length of […]

There we go!

Hello world! There we go… A new year, a new website and a new blog! We got the idea that we were more making a movement than selling clothes, so we decided to share everything around our vision, mision and thought on this journal. Our mission on how to raise children is so strong, that […]